PRE-K 4 SA

Working with the talkStrategy team, I helped refine Pre-K 4 SA’s visual identity to bring greater consistency to how the brand shows up across communications. The approach balanced the warmth and energy of early childhood education with a clear, recognizable presence for families and the community.

The work focused on bringing core brand elements into a cohesive system, with guidance for logo use, color, typography, and visual application. Each element was considered as part of a broader identity designed to feel welcoming, accessible, and connected across formats.

Through brand guidelines and examples of the identity in use, I translated the creative direction into practical tools for everyday execution. The system provides a consistent foundation for future materials while allowing flexibility to support different messages, programs, and audiences.