BRIAN SILVA
Creative leader and strategist with 15+ years of experience shaping brand narratives and guiding multidisciplinary teams to deliver impactful, culturally relevant campaigns at scale. Currently serving as Associate Director of Creative Strategy at talkStrategy, I bridge strategy and design to translate complex ideas into clear, compelling campaigns across public sector, nonprofit, and corporate environments. I bring a collaborative leadership style, strong storytelling instincts, and a track record of developing work that strengthens brand positioning, deepens audience connection, and drives meaningful engagement.
CORE COMPETENCIES
Creative Direction • Brand Strategy • Integrated Marketing Campaigns • Art Direction • Concept Development • Campaign Strategy • Visual Design • Motion Graphics • Video Production • Content Strategy • UX/UI Design • Storyboarding • Executive Communications • Presentation Design • Cross-Functional Collaboration • Stakeholder Management • Team Leadership • Creative Operations • Marketing Strategy • Adobe Creative Suite (After Effects, Illustrator, Photoshop, Premiere Pro, InDesign, Animate, Lightroom, Character Animator, XD) • Microsoft Office (PowerPoint, Word, Outlook, Excel), • Project Management Tools (Microsoft Teams, Asana, Frame.io, Slack)
PROFESSIONAL EXPERIENCE
Associate Director of Creative Strategy |talkStrategy | 2025–Present
Lead creative direction and campaign strategy across multiple client accounts, delivering integrated marketing campaigns across digital, social media, video, and experiential platforms
Manage and mentor a cross-functional creative team (designers, copywriters, video editors), improving creative output, workflow efficiency, and project delivery timelines
Partner with executive stakeholders and account leadership to define brand strategy, messaging frameworks, and campaign concepts aligned with business goals
Oversee concept development, art direction, and execution of creative assets to ensure consistency across all channels and touchpoints
Collaborate with strategy, marketing, and production teams to align creative solutions with audience insights and performance metrics
Key Achievements:
Improved campaign engagement and overall performance across multi-channel initiatives through strategic creative direction
Improved production efficiency by streamlining creative workflows and feedback cycles
Delivered high-visibility campaigns supporting regional and citywide marketing effort
Senior Creative Strategist | talkStrategy | 2023–2025
Developed and executed integrated marketing strategies across web, social media, and video platforms
Led concept development and visual storytelling for campaigns, presentations, and branded content
Collaborated with marketing, strategy, and creative teams to deliver audience-focused creative solutions that improved engagement and message clarity
Supported executive communications and internal marketing initiatives through presentation design and strategic storytelling
Key Achievements:
Enhanced clarity and effectiveness of marketing communications through structured visual storytelling
Video Production Specialist I | USAA | 2022–2023
Produced motion graphics, video content, and multimedia assets supporting enterprise-level marketing and internal communications initiatives
Collaborated with stakeholders across departments to develop content aligned with brand standards and marketing objectives
Applied video editing, animation, and storytelling techniques to improve audience engagement and message retention
Managed multiple projects simultaneously, ensuring on-time delivery and high-quality execution
Key Achievements:
Delivered 15 Life Insurance Advice videos ahead of scheduled flight dates, exceeding stakeholder expectations and accelerating go-to-market timelines
Reduced production turnaround time through improved workflows and asset management
Lead Visual Designer | McNay Art Museum | 2019–2022
Led art direction and visual design for exhibitions, integrated marketing campaigns, and institutional branding initiatives
Developed cohesive brand systems across print, digital, and environmental design
Managed end-to-end creative production, from concept development through final execution
Designed marketing materials, large-scale graphics, and presentation assets supporting fundraising and audience engagement initiatives
Key Achievements:
Increased engagement with video content across internal and external social media platforms
Reduced production turnaround time through improved workflows and asset management
Led the development of brand systems for rotating art exhibitions, translating curatorial concepts into cohesive experiential design systems that enhanced the visitor experience
Graphic Designer | The DeBerry Group (now talkStrategy) | 2018
Designed marketing and branding assets across print and digital channels
Supported campaign execution and creative production for client accounts
Served as production assistant on branded campaign initiatives
Graphic Designer | Aguillion & Associates (now Aguillion Creative) | 2017
Developed branding and marketing materials for a range of clients.
Contributed to internal brand strategy and messaging efforts.
Graphic Designer | Sprout Marketing | 2013–2016
Designed print and digital marketing materials for real estate campaigns across regional and national markets
Led art direction for photoshoots and visual campaigns
Developed trade show, environmental, and large-format design assets to support marketing initiatives
Developed brand systems and brand identities for multi-family developments
Key Achievements:
Increased brand visibility and engagement across marketing campaigns and industry events
Executive Assistant | Internacional Realty (now MOX) | 2009–2012
Produced executive reports and investor communications
Supported leadership with company-wide reporting and internal messaging
Created and managed monthly company newsletter